 It all started with a bar of soap. And a goat.
Way back in 1994, two friends from Montreal decided the world would be a whole lot softer if more people washed with soap made from fresh goat’s milk. Thus began Canus and in just a few short years, their original triple-milled bar grew into the second largest selling soap in all of Canada.
Andree Falardeau and Andre Beauregard figured they were on to something. Pretty soon Canus was making fresh goat’s milk body wash, fresh goat’s milk moisturizer, fresh goat’s milk body butter and foot scrub. All in all, there are now more than 90 Canus Goat’s Milk and L’il Goat’s Milk products. Plus the new Nature’s Dog line of fresh goat’s milk canine shampoo and delicious goat’s milk dog treats. After all, four-legged friends deserve the benefits of goat’s milk as much as us bi-peds.
Andre stayed in Montreal and continues to lead Canus’ Canadian operations while Andree jumped the southern border. After establishing American headquarters in Vermont, she quickly built up Canus’ U.S. distribution. Today the charming Canus goat illustration smiles back at customers from the shelves of major mass retail and drug store chains, supermarkets and specialty stores throughout the lower 48. Of course, none of this could have happened without the thousands of dedicated, hard-working goats and the family farms that take such good care of them and deliver their milk to Canus. Ultimately, the Company’s success will be defined not only by how much product we sell but also by how we make it and by how many people’s lives get better along the way. This means continuously improving our sustainability practices and sourcing natural, responsibly grown and harvested botanical ingredients whenever possible. It also means giving back, and supporting employees who want to make a difference in their local communities. We’re very big on volunteerism and fund-raising.
That’s the Canus story so far. There are many more chapters yet to be written and we plan on making each one as fun, interesting and full of promise (and goats) as the first ones.
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